My Business Card Design

A business card is one of the ways that express the brand of an individual. Although more and more digital contacts and social media are replacing it these days, a lot of professionals still keep their business cards. I used to have my business cards but they were given by the company I worked for, therefore, it is hard to say that their design described me well. Before designing my business card on my own, I first drew a mind map to define myself.

There were so many things that could be written on the map, but I thought the most important information here was my profession as it was, after all, about designing my BUSINESS card. I worked as a UX designer for several years though UX design is such a broad field so I wanted to define my speciality more specifically. Now I am learning and making various physical and virtual interactions at ITP and truly interested in them, I decided to specify myself as an interaction designer.

I also designed my logo to be printed on the card and wanted to plant my Korean DNA in it as the nationality is also an important part of my identity. I used my name in Korean for the logo because the alphabets are not only Korean things but also there are many primitive shapes in those letters such as a circle or a square so that it is easy to transform them into picture-like forms.

I already have a logo that I made for the last assignment, colour composition. It is also a transformation of the consonant-initial of my name in Korean letters and looked like a traditional wooden door frame I like.

And the following is the first draft of my business card:

 

This is a very basic and simple version. I used the typeface, Futura PT , for my name, and  Roboto for other information. The reason I like Futura PT on my name is not only because I normally prefer san serif typeface. There are five ‘E’s in the name and this font has a bit narrow E so it makes the Es less standing out. But I chose Roboto for others as it has even width regardless of the alphabet and make the information more readable. To help people easily understand each contact information, I also added icons.

This business card is clean and modern but isn’t enough to be impressive and doesn’t show any clue that I am an interaction designer except the text under my name. So I designed another version:

By patterning the logo in a 3×3 grid, it now more looks like a door and by folding it in half, people can do an opening interaction with this card. Though I still doubt that it can easily remind others of me. In my experience, I often struggled to remember people who gave me their business card after a meeting. It was even worse when I got cards from many people in a place. To solve this issue, I designed the third card using a photo of me and overlaid an image on my face so that it looks like an AR picture.  For this, I made another logo that is more suitable for a human face.

Tried it with different line weights and colours on various pictures and applied diverse layouts to the back.

After making a final decision, I arranged all the elements to fit in the grid.

You can see the final version of my business card below:

It would have been better if I took a picture of me posing as if I touch or pick the logo. Actually, I tried it today but it was already a late night and the light was too dark to take a satisfying picture. I will try it again later.

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